Shelforce targets another record year

Window and fire door manufacturer Shelforce is targeting another record year after posting turnover of more than £5.8m for last year.

That figure was just under a 50% increase on the previous year, and Shelforce is on track to hit the £8m mark this year.

After receiving The Kings Award for Enterprise in Promoting Opportunity (through social mobility) in April, the highest official UK award for British business, as well as and the ‘Most Significant Service Improvement’ award at the first ever Housing Awards, it has been a brilliant 2023 so far.

And Howard Trotter, Business Manager of the Birmingham-based company, is under no illusions as to the reasons why the company is continually going from strength to strength – it’s a combination of a fantastic product, hard-working team, and the seal of approval from King Charles.

“To be on schedule to hit another record year in terms of turnover is fantastic,” said Howard. “Our order book has been healthy thanks to our Fireshel 30-minute fire, smoke, and security resistant door, for which we have had to increase manufacturing capacity to produce more than 200 fire doors a week due to demand.

“Our success is also down to our team, who work unbelievably hard to get the product out of the door on time. And, of course, being awarded The Kings Award for Enterprise in Promoting Opportunity has attracted attention from potential clients, including other local authorities and housing associations. It has enhanced our reputation further, and you can’t put a price on that.”

Alongside new machinery to help cope with demand, Shelforce has also invested £10,000 in a new software system and new phone system to help increase efficiency, and its full-time team.

“With almost 35,000 fire doors to replace in Birmingham, demand is set to remain both high and constant,” added Howard. “Our investment means we are set up to cope with that, and continue our core values, which are to provide the best products and services to our clients and employment opportunities for people with disabilities.”

Shelforce specialises in supplying high quality windows, doors and fire doors to local authority building projects, including Birmingham City Council.

To find out more, call Shelforce on 0121 603 5262 or visit


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