Maxine shortlisted for top accolade at Women in Housing Awards

Maxine Ryder of Shelforce has been shortlisted for Woman of the Year at this year’s Women in Housing Awards.

The Production Supervisor has worked at Shelforce for 15 years and plays a key role at the Birmingham-based company, which specialises in providing high-quality PVCu windows and Fire doors to local authority building projects.

The Women in Housing Awards celebrates the leaders, innovators and changemakers across the sector, championing the successes of women in the sector.

Maxine has a team of 28 under her on the factory floor and her responsibility is the production and dispatch of all the products Shelforce manufacture. But what sets her apart is how she goes above and beyond in her role.

With 75% of the Shelforce workforce having a disability, Maxine also looks after the pastoral care side of the operation and the day-to-day supervision on the shop floor. Maxine manages and communicates with employees who have different needs, and she also supports the workforce outside of the factory in their daily lives.

Howard Trotter, Shelforce’s Business manager, said: “Maxine is an inspiration to everyone here at Shelforce; she demonstrates real leadership and has a personal commitment to supporting the team which is why she excels in the role. She has been in window and door manufacturing all her life, knows every product inside out, and can run work on machines if needed.

“She gets the best out of every individual and her team are extremely loyal to her, while she is also very highly thought of by customers.

“For Maxine it’s not about her, it’s always about the team and that’s why she’s so good at her job. This recognition is fantastic for her, she is a huge part of our success here at Shelforce and it’s fitting that she has been nominated as she is an outstanding ambassador for women in housing.”

This year’s Women in Housing Awards will take place alongside the Housing Heroes Awards as the opening ceremony at Housing 2023, Europe’s largest housing festival, at Manchester Central from June 27-29, with popular Ten o’clock News anchor Huw Edwards hosting.

 For more information, telephone Shelforce on 0121 603 5262 or visit


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